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A Profile Of The Community College Professorate, 1975-2000

RRP $329.99

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The nation's 275,000 community college instructors teach over 5,500,000 students, or over one-third of "all" college students in the US. However, community colleges and their instructors have received little attention in either the academic or popular press. This book presents the results of an unprecedented national study of the community college professoriate. It offers insights into a wide variety of their attitudes and practices, and includes chapters on such crucial topics as instruction, satisfaction, professional involvement, and the use of reference groups. In addition, it provides a unique longitudinal perspective on community college faculty by updating a major study of the professoriate conducted in the 1970s. The book debunks some popular myths regarding community college faculty, such as notions that collaborative teaching and in-class technology have become more prevalent. In addition, it offers a portrait of the professoriate as increasingly diverse, as well as increasingly fragmented. The book concludes with practical recommendations for administrators and faculty interested in improving the quality of faculty lives, and faculty practice, at their institutions.


Deliberate Steps: Along A Familiar Path

RRP $52.99

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It's October 1968. Rob Grant is confronted with many of the complications of life that parents and professionals face today. From his recent separation to developments at his company, readers follow him through his quest for fulfillment. Deliberate Steps (Along a Familiar Path) tells the early part of that story.

The narrative begins as Rob is preparing to leave for a conference in Las Vegas. His attorney calls and tells him his divorce is final. It's a second failed marriage and it presents unexpected difficulties when Greg, the younger of his two sons, gets into drugs. He badly needs both professional help and the steadying influence that a firm maternal hand could provide. As a single father who commutes from Connecticut to New York each day, he needs all the help he can get, and he looks for it in some of the women he dates. Although wary of committing to a permanent relationship too quickly, Rob's interest in women has by no means waned. With a string of affairs involving a suburban divorc‚e, a New York artist, a company secretary, and a woman he runs into in Mexico City, it all begins when Rob meets Kate in Las Vegas. Immediately taken with him, she soon follows him back to the East Coast. He has no doubt that she would bring stability to his family, but his personal timetable and cautious approach are a hindrance. When the oil company Rob works for is threatened with acquisition, it's another unforeseen complication that tests his resilience. However, a new woman in his life, Luisa, offers her steadfast support and her love, both of which help Rob face the issues that confront him.

Deliberate Steps (the first in a trilogy of novels about Robin Milo Grant) is a genuine account of a man trying to juggle his son's drug problem, the possible loss of a good management job, and the search for a wife and surrogate mother for his boys. Facing true to life problems, readers are drawn into his everyday search for contentment-both personal and professional.


Strategic Marketing For The C-suite

RRP $270.99

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Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C- suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO). Unless academic research is relevant at the C-suite level, it is unlikely to be paid much attention lower down the organization. Strategic Marketing for the C-Suite has three objectives: (1) to understand what we can learn from recent academic research on strategic marketing, (2) to test the validity of earlier editorial positions, and (3) to make some modest suggestions as to what the field might do better in the future. The author addresses these objectives through a review of the academic research on a set of strategic marketing issues that are of relevance to top executives. Strategic Marketing for the C-Suite is structured in four steps. First, it examines the meaning of the phrase strategic marketing to help define the scope of the literature review and the role of the CMO in the firm, drawing on both the academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing.


The Theory Of Value, Capital And Interest : A New Approach

RRP $326.99

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In The Theory of Value, Capital and Interest, Branko Horvat puts forward a new economic theory, relevant to real-world economics. This radical and innovative book deals with the economy as a system which includes producers, consumers and a social regulating agency, rather than simply as an aggregate of individuals.
Beginning with an essay on economic methodology which analyses the underpinnings of neoclassical economics, the author presents a two-sector canonical model which is used to establish equilibrium prices and quantities in a stationary and growing economy. This thesis distinguishes two sources of growthexpansion of the labour force and technological progress - and also discusses criteria for investment. Later chapters extend Professor Horvat's model to include joint production and rent, and present a general case which allows for many consumer and producer goods.
By introducing a new economic paradigm - and in so doing offering a solution to the long-standing labour theory of value controversy - this book makes a series of important innovations and will be welcomed as a major contribution by neo-Ricardians, Marxists, post-Keynesians and critical neoclassicals.


Five Go On A Strategy Away Day

RRP $19.99

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The Five have gone on their greatest adventure yet - to become an even better team! They are booked into an exciting hotel right next to the jolly motorway services, where the nice (if somewhat nervous and sweating and depressed) man teaches them a number of exercises that will make them work better. But wait! Who's been sneaking messages through the hotel dumb waiter about secret assignations? Is there a smuggler's plot afoot? Or is Shelly from Production shagging Postroom Luke? All will be revealed . . .

Ideal for those who are allergic to corporate jargon and will throw a sickie before having to play a trust game with colleagues.

About the Author

Bruno Vincent is a bestselling author, with a number of humour titles to his name including Do Ants Have Arseholes? which was a Sunday Times bestseller, with 147,000 sales through bookscan in 3 months. The follow-up, Do Bats Have Bollocks?, was also a Sunday Times bestseller.



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