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Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.
Estates in Land and Future Interests combines graphics, text boxes, and pedagogical techniques especially helpful to visual learners to teach the basics of estates and future interests, a particularly confusing subset of first-year property. One central graphic--a flow chart used to identify the state of the title after a particular conveyance--links various estates to the future interests that follow them. The complete flow chart appears on the inside back cover for easy reference. The text's step-by-step, process approach breaks up analytical tasks into smaller pieces, reducing the degree to which students get lost in the material. Written in clear, simple language, with short paragraphs and chapters, Estates in Land and Future Interests features an open, attractive design enhanced by graphics to make the material easier to understand. Students are given a variety of opportunities to actively engage the material with problem sets and answers, study questions, and practice exercises. A vocabulary appendix helps them quickly and easily review terms easily. An exact match to the coverage in Dukeminier and Krier's Property, Estates in Land and Future Interests is a perfect companion to Aspen's popular casebook.
The Fourth Edition features expanded explanations for the Study Questions throughout the book.
Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: Ã¢Â¢ decision making systems Ã¢Â¢ strategy Ã¢Â¢ policy and accountabilities Ã¢Â¢ knowledge management Ã¢Â¢ people and behaviour Ã¢Â¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.
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